In the early part of the 20th century, radio programs reached national audiences through newly-constructed radio networks. For the first time, mass media news had a human voice – and later with television networks, a face. This drove networks to develop trust as a human asset, and news anchors cultivated personalities that you welcomed into your home and returned to again and again. Over the ensuing decades, we stopped relying primarily on our friends and neighbors to learn about what was going on in the world and instead looked to a few critical human voices that were trusted without question.
This trust began to unravel in the late part of the 20th century. News media fragmented into biased channels, public opinion of reporting eroded around clashes with the federal government, and shifting advertising revenue and downsized newsrooms led to highly visible gaps and gaffs in a previously trustworthy and consistent news reporting environment.
Meanwhile, the Internet is helping consumers become increasingly savvy about media, and new expectations around participation and transparency in information delivery is emerging. In this new environment, a singular voice of the news ceases to make sense – except perhaps when John Stuart mocks the system as a whole. Online tools are enabling collaborative and person-to-person communications as potentially more reliable and trustworthy mechanisms for getting news. Individuals now capture the news on their cell phones, deliver the news on their blogs, and share the news through social networks.
Perhaps news is no longer presented as a single story, cobbled together by a single agency and delivered through the mass media by a single voice. What was once a single story now becomes interpreted and conveyed by a range of voices through different formats, channels, and modes. As humans, we still build trust through human interaction and engage with stories that are delivered with emotion and conviction. Some stories are made more meaningful by our connection to the individuals telling the stories, and others because a fresh authentic human voice speaks to us. I believe we yearn for this raw communication as a method for getting our news and making sense of the information within – something that historically has not been present in mass media.
If the future of news communication is more humanistic and distributed, delivered by an array of authentic storytellers, where does that leave the traditional journalistic reporter? Their importance doesn't suddenly evaporate. What is their place amongst this array of voices? Are we now all journalists or do we expect the ones with the credentials to develop their own authentic voices? Both situations are currently happening in this new environment, as some bloggers are vaulted into mainstream public attention, and some existing journalists now craft their own blogs.
However, I think there's a third less explored role for journalists. A need that arises from an array of unknown, emotion-fueled storytellers who do not necessarily engender trust. The very nature of these raw voices will cast doubt on the validity of the underlying information. Journalists must help the information in their stories be valid, and the stories be trusted. I believe the secret lies in weaving together these new voices into a more cohesive whole. The time-tested role of editor re-emerges to perform this critical function. Perhaps the contemporary journalist wields new media editing tools like the traditional journalist wields a typewriter. The news is not delivered through a single human voice, but by collecting together the voices of others. The editor's red pen ensures the facts are preserved, underlying truths are revealed, and opinions are exposed. In this way, we get original voices, rich with information and authenticity. We are not led astray by their subtle biases or gaps in reporting. A new voice of the journalist emerges, crafting the news out of independent tellings, spinning the traditional piece on its head. Here, truth can be served in a compelling new way, and a variety of voices reveal new insights only possible through the stories of regular people.