Designing Systems That Work
Decentralized peer production environments hold more promise in directing participatory systems towards collectively intelligent outcomes than the traditional approach of using centralized authority to drive individual behavior. The success of open source software development and wikis suggests that production environments based on autonomous individual action have the most potential for large-scale, enduring participation. These systems provide individual freedom and choice for interacting with resources and projects without any single authority dictating individual behavior or focus. It is precisely the individual's response to the freedom inherent in a decentralized system that triggers the desire to participate.
Words like “harness” or “leverage” used to describe value produced through individual participation signals a misguided perspective of centralized authority controlling participants. Seeing individuals as a ready resource to be wheedled and mined for value is, at best, a misunderstanding of how distributed production operates, and at worst, a setup to failure. Individually-motivated activity is the cornerstone of successful participatory environments, and presuming participation while undervaluing the individual causes contributions to evaporate. Cajoling effective production, dictating behavior, and exploiting contributions is inherently counter-productive to participatory environments. Empowering the individual creates beneficial outcomes and cultivates an environment where these contributions are most valuable. Since the best participatory environments exist to serve individuals and address their interests first and foremost, the heavy-handed, centralized actions or exploitation of participants corrupts an online collective environment irreparably. Ideally, participants develop a feeling of ownership over the environment, and providing such an atmosphere is indispensable to ensure the environment’s continuance.
Want more? Read the whole chapter Empowering Individuals Towards Collective Online Production, now freely available online.