External Story Roundup

Over the last few months, I've blogged in a number of places other than here. So a round-up is well overdue.

The biggest splash probably came from a post that Eric Athas and I did on our Facebook geotargeting experiment through invitational cross-post on Neiman Journalism Lab's site. We saw some amazing engagement around localizing content through NPR's 2.4 Million followers and are now in the process of testing out scaling this experiment into new markets. Stay tuned!

Also of note was Steve Mulder and I's post on why mobile web matters to NPR. To cut to the chase, we're seeing big growth on mobile web nationally and think there's some great potential in engaging sideways traffic from in-app browsers. Our superstar Product Manager Erin Martin did a post outlining our very lean-startup-esque mobile web pilot we just launched to test some of these core assumptions.

Finally, I highlighted some great stats from one of our member station in St. Louis that is really hitting it out of the park with our publishing tool.