Was able to give Linux Insider / E-Commerce Times the scoop on VRM for their article VRM: Consumers Take Control. The article is a micro-intro to VRM from the perspective of a traditional business/tech news nutshell.
Here's my captured quips:
That can be a difficult concept to grasp -- especially when thinking in terms of business relationships or new killer Web 2.0 applications such Facebook admits Keith Hopper, who's on the Project VRM Steering Committee.
Applications facilitating electronic personal health records may come closest to this concept of any software category on the market today, Hopper told CRM Buyer. These can loosely be described as products that let patients use a single, unified electronic record when interacting with physicians and pharmacies.
A personal RFP, or request for proposal, is another example of a killer VRM app, Hopper said, describing that potential product as a vehicle for consumers to reach out to VRM-compliant vendors when looking to buy a certain product or service.