Open Business Cards

I recently launched a fun project as a bit of a small-scale experiment at the clever site kickstarter.com.

Kickstarter is a new way to fund creative ideas and endeavors through online collective support. Individuals get rewards in exchange for backing a project, and no one is committed unless a project gets all the support it needs.

The Open Business Cards experiment uses Kickstarter to help fund the creation of 100 Creative Commons licensed background images for anyone to use for free. As part of the project, up to 10 packs of mini business cards will be created using the images and distributed as part of an exclusive run.

The idea was inspired in part by MOO MiniCards, which let you put custom photos on the back of high quality mini business cards. Since MiniCards come in packs of 100 and you can upload up to 100 custom images, I thought it would be fun to create a pack with every card you hand out being unique and open.

Before initiating this project, I had begun to create a library of textural background images from my iPhone. This was inspired by the discovery that if you power off your iPhone with the camera app running, you'll get an impromptu close-up shot when you next turn it on. This is usually a shot of a table surface, the ground, your shoes - many of which provide interesting textural backgrounds.

I have shot 53 photos so far (as of this post). I will open up the licensing of this photo set once I have shot 99 acceptable background photos.