I had the good fortune to hear Clay Shirky speak last night at Harvard Law School. The event was hosted by Harvard’s Berkman Center as a lead-up to their 10 year anniversary celebration. The event also coincided with the release of Clay’s new book, Here Comes Everybody: The Power of Organizing Without Organizations. Clay spent the majority of the discussion outlining the book. He began by pointing out that the book is not necessarily targeted to just the folks in the room (various flavors of webophile), but rather to a wider and more generalized audience. His argument for this was that "the web is no longer a decoration on society, but a challenge to it," meaning that usage and adoption of the Internet has become ubiquitious and integrated into how we do things to the level that for many of us, the Internet has become "the dashboard for our lives". So, theoretically, the book should have more universal readership.
I attempted to Twitter the presentation. I tried to capture his sound bites and cogent points, but Clay is a veritable font of wisdom and one-liners. I ended up with a serious case of twitterrhea. Below is a slightly cleaned up transcript of my tweats over the course of about an hour. Shirky direct quotes are in quotes. Everything else that isn’t labeled as my own thoughts [Ed:] can be attributed to Clay Shirky.
From Clay Shirky website: "If I had to describe what I write about, it would be "systems where vested interests lose out to innovation."
Historically, media innovations that allow two way communications produce active groups. Broadcast technology... not so good at this.
If Clay had to boil the book down to one bullet point = "Group Action Just Got Easier"
"Groups get complex faster than they get large" [Ed: i.e. the network effect, Reed’s Law, etc.]
The Internet acts as a prosthetic for existing group activity.
New social tools on the Internet make group connections ridiculously easy to form
Email was an afterthought of the Internet
"Reply all" was the Internet's first social feature
Curiously, once the technology gets boring, the social effects get interesting [Ed: by this, he means once the technology gets out of the way, becomes commonplace, and slides beneath the radar of awkward attention, then it becomes integrated into how we function as social creatures and the most interesting social effects of a technology begin to emerge]
"Me First Collaboration" = social effects that emerge from self-serving behavior, e.g. del.icio.us lets me store my bookmarks, but ultimately becomes useful to all [Ed: Or Google extracting social relevance from individually created links]
The annual Coney Island Mermaid Parade is an example where amateur photographers leveraged ad hoc online sharing (via flickr)
HDR photography as an example of using a flickr group to accelerate innovation through a community of practice (what used to take 8 years for a technology/process to emerge from lead users to professional process to documented practice to trade magazines to amateurs to shared understanding now takes weeks)
"every URL is a latent community"
"Sharing + conversation leaves a residue of instruction"
A comparison of a Buffy discussion board moving to a new platform is like a hermit crab changing its shell
Sharing -> Conversation -> Collaboration -> Collective Action are things that require increasing amounts of synchronization of group action.
"Thinking is for doing" [Ed: by this, he means that the purpose for human thought is so that we can then take action; quote attributed to someone I’ve forgotten] => "Publishing is for acting"
"Flashmobs are the Flagpole sitting of 2003"
"Nothing says dictatorship like arresting people for eating ice cream"
Ridiculously easy group-forming improves sharing, conversation, collaboration, and collective action
Behavioral economics states that social behavior online is more than just enlightened self-interest, for example, see the http://en.wikipedia.org/wiki/Ultimatum_game ">ultimatum game and the self-defeating individual act of punishing defectors
Irrational individual behavior spent towards generating social cohesion cannot justifiably be explained away by enlightened self-interest
Social technology can be used for more than just good… case in point, YM magazine shutting down their discussion boards because pro-anorexic girls were swapping practical tips
What’s the future of investigative journalism and its impact on smaller cities that can’t afford newspapers who have historically played this role? "I don't yet see a way that blogs can create sustained observation that stops civic corruption"
There are no good examples of long-term collective action - institutionalization becomes a problem over time
What works with collective action right now [to stimulate participation and worldwide attention] are surprises... but they are a wasting asset
Where individuals change their behavior BECAUSE they're members of the group is the key definer of collective action
"Immersive games get us out of the hell of continuous partial attention"
''A growing body of empirical work shows that users are the first to develop many, and perhaps most, new industrial and consumer products.''
- Eric von Hippel
The idea that users develop great volumes of successful innovations is not new, but it is perhaps shocking in its implications. This idea suggests that our traditional view of manufacturers or entrepreneurs as the primary and best source of new ideas may be flawed. Are the billions spent on R&D misguided and only introducing limited innovations? Additionally, there appears to be a growing trend for users to freely and openly distribute their innovations (think open source). This won't help businesses relying on secrecy and legal protection to leverage their own innovative assets.
In his new book “Democratizing Innovation,” Eric von Hippel presents compelling evidence of how and why users innovate for themselves, and why they see many benefits in freely revealing these innovations. He points out that businesses that rely on innovation for continued existence (such as product manufacturers) should take note of these emerging trends and leverage methods for profitably working with user-driven innovation.
Eric von Hippel is Professor of Management of Innovation and Head of the Innovation and Enrepreneurship Group at the MIT Sloan School of Management. His new book “Democratizing Innovation” is available for download under Creative Commons License at his website: web.mit.edu/evhippel/www.